| Impact of Social Media and Web Marketplaces on Impulsive Resource Utilization |
| کد مقاله : 1053-NAEC |
| نویسندگان |
|
Ahmad Usman * Department of Computer Engineering, Faculty of Technology and Engineering, Ahlul Bayt International University, Tehran, Iran. |
| چکیده مقاله |
| The era of the internet has significantly transformed lifestyles across the globe, revolutionizing how individuals interact, communicate, and consume products and services. People of all ages are increasingly embracing the convenience of the internet in a bid to simplify their daily lives. One major shift that this digital age has ushered in is the evolution of purchasing habits, with a pronounced movement towards online shopping. The internet serves as a vast repository of information and knowledge, enabling effortless transactions and fostering social interactions through platforms such as social media. Individuals engage with the world through these platforms, sharing personal statuses, content, and opinions, which leads to various external stimuli that can trigger impulse purchases. Particularly, Instagram has emerged as a powerful tool, creating a unique space for content creators and marketers to promote products and influence consumer behavior. This paper explores the intricate relationship between social media usage, with a specific focus on marketplace features, and the dynamics of online impulse purchasing. By analyzing user engagement patterns on social media and examining the psychological factors that drive impulse buying, this research aims to shed light on how digital interactions contribute to contemporary consumer behavior. Ultimately, the findings will have implications for marketers seeking to design effective strategies that leverage social media to enhance consumer engagement and encourage sales in a fast-evolving online marketplace |
| کلیدواژه ها |
| Impulsive buying Consumer waste from social media marketing and internet buying |
| وضعیت: پذیرفته شده |
